essay by
Max Haegler
Lots of chrome, lots of nylon, lots of cowboys, lots of cigarettes, lots of kitchen appliances, lots of cars: leafing through magazines from the past century is an extremely entertaining pastime just because of the advertising. star, playboy or Merian-Booklets tell a lot about technical innovations and German role models. And sometimes the yellowed displays also help to better classify the present. Just like the car industry right now.