Boys used to receive invitations like this when they were at school, when their best friend had just smashed pocket money for the new “Fifa 20XX” or a boss opponent in a third-person shooter had to be eliminated. In the meantime, home cycling trainers seem to be what an Xbox or a Playstation used to be: a computer game in which boys can really measure their skills. This also applies to cycling: the trend is gamification, i.e. the networking of roller trainers, racing bikes and an Internet-enabled games console of whatever kind.