It should have been a great communication operation, but Internet users have decided otherwise. The Amazon Prime Video Instagram account launched a game a few days ago to define its new “bio” on social networks. “The best comment under this post will become our bio”, posted on Instagram the community manager of the streaming platform.
The objective was then to ask Internet users to find a slogan to replace the old presentation of the platform on its home page. But all did not go as planned… Thousands of Internet users took the opportunity to hijack the competition, making the comment “We promise we will pay our taxes in France” at the top of the proposals.
Another comment chosen by Amazon
The comment quickly went viral, moving beyond Instagram to find its way onto Twitter and other social networks. Faced with the results, the managers of the video streaming service simply decided to delete this embarrassing comment, ultimately preferring to choose the much less controversial slogan “Daddy’s Home” in bio (“the house of dad”) which however received only 24 “ likes ”, well behind the 9,500 mentions of the slogan“ We promise we will pay our taxes in France ”.
Amazon called its community to do a comment contest to find its new insta bio.
The 1st: “we promise we will pay our taxes in France”.
Amazon removes the com and pins 2 broken comments so that they go up to top comm. Since a tax comm tsunami. pic.twitter.com/xIKODxnrFp
– the real MC (@math_caill) January 3, 2022
On Twitter, the national secretary of Europe Ecology The Greens (EELV), Julien Bayou, suggested Internet users to publish even more comments evoking the tax evasion of the American multinational. “Your turn,” he tweeted.
On Instagram, Amazon calls on its followers to choose the new bio …
The proposal “We promise we will pay our taxes in France” having been quickly removed, it is now the avalanche …
It’s your turn. pic.twitter.com/aQv4zlXt73
– Julien Bayou (@julienbayou) January 3, 2022
The Prime Video platform belongs to Jeff Bezos’ Amazon group, which is regularly criticized for its practice of tax optimization and the low amount of taxes it pays in France, like other multinational digital companies Google, Apple and Facebook. In November, the American multinational announced that it had paid more than 600 million euros in taxes in France in 2020, for a turnover of 7.3 billion euros.