Vision Pro: This is what Apple is planning for the coming years

After the Vision Pro went on sale in other countries in June and July, things remained pretty quiet around Apple’s first mixed reality headset: visionOS 2, which is due to be released in the fall, is not really a big hit – and it is still unclear if and when a cheaper version of the device will be released. According to a report from Bloomberg, however, at least two new models are planned; one of them, the cheaper version, also simply called “Vision” in the rumor mill, is said to be available as early as 2025.

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Apple seems to be planning to price the new headset in the same range as a more expensive iPhone model. And as we know, these can range between 1500 and (almost / over) 2000 euros. Bloomberg journalist Mark Gurman, however, fears that a device that is not cheaper than 1500 US dollars still a niche product For comparison: At the moment, the Vision Pro costs at least 4000 euros, while the Quest 3 from Meta costs just 550 euros to get started.

Apple is also working on “real” augmented reality glasses that are significantly lighter and more compact than the Vision (Pro). However, this remains a technical problem because Apple does not have enough available displays and the Apple Silicon SoCs need enough space. However, the company is also interested in the idea of ​​glasses without a screen, writes Bloomberg. These would then be based on the glasses from Meta and Ray-Ban, which according to Meta are “a bigger hit than expected”.

In addition to the high price, the Vision Pro also suffers from its positioning: Is the headset purely an entertainment device or intended for productivity? Apple itself emphasizes both. The manufacturer recently increased the range of immersive content, which is very complex to produce. Vision Pro app providers such as Disney+ and Paramount+ provided new “environments”. At the same time, the company is advertising the Vision Pro to corporations for professional users.

The integration of Macs into the Vision Pro interface will be improved with visionOS 2; at the same time, Microsoft is also working on a Remote Desktop integration for the headsetThis would make it possible to remotely control Windows machines.


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