Video: Gfk: Consumer sentiment deteriorates massively at the turn of the year

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Gfk: Consumer sentiment deteriorates massively at the turn of the year


The mood of consumers in Germany worsened noticeably at the turn of the year. This is the result of a survey by GfK market researchers. 2000 people were questioned about this. The consumer climate barometer for January is falling significantly, for the second month in a row. GfK expert Rolf Bürkl on the reasons for the bad mood: “The consumer climate is currently being gripped from two sides. This is of course the fourth wave of the corona pandemic, which of course also has an impact here. Plus an impending omicron variant On the other hand, the prices have risen very sharply recently. So, the inflation rate rose to over five percent in November for the Federal Republic. That is a very high value. And experience has shown that it always influences very consumer sentiment in a negative sense. ” According to GfK, the 2G rule for large parts of the retail sector in particular is causing a severe blow to the Christmas business. The prospects for the beginning of the coming year are also subdued against the background of the rapid spread of the Omikron variant, stressed Bürkl. The prospects for the consumer economy in 2022 depended on the course of the pandemic.

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The main reasons are rising corona cases and high inflation.

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