Rewe ends the cooperation with Payback at the end of 2024. A Rewe spokeswoman said the retail group and the customer loyalty program had extended their cooperation by another two years. After that, however, the group will “go its own way and/or go its own way”. Previously had the food newspaper reported about it. Rewe has been cooperating with the widespread points collection system in the supermarket business since 2014, and the discounter Penny, which belongs to the Rewe Group, joined it in 2018. According to dpa information, Rewe wants to set up its own customer loyalty program after the end of the cooperation with Payback. The retail group would thus have much more direct access to customer data and greater options for customizing its offers than before.
Trade – Rewe abolishes payback – economy
