Jürgen Schmude, Professor of Tourism Research at the Ludwig Maximilian University of Munich, talks about this summer’s travel trends and the best ideas for holiday planning.
Mister Schmudehow will we vacation this summer?
We are traveling as much as we did before the pandemic. And to the same destinations, most popular abroad are Spain, Italy and Turkey. Some countries are only hyped in the media, such as Albania. Before that, Jordan and Iceland were heavily promoted via social media, but that does not mean that these countries actually appear in the top ten travel destinations. Such trends quickly fade away.