It was requested by many users. Threads, the competitor to X (formerly Twitter) created by Meta in the hope of profiting from the setbacks of the platform owned by Elon Musk, now has a web version. “Threads is now available to everyone, let us know what you think! “wrote Adam Mosseri, the leader of Instagram whose Threads is the variation.
Until now, the social network was only accessible on smartphones. This new version is seen as essential to attract professionals and the media, who are among the most active users on this type of social networks, and post messages most often on their computers, during their working hours.
Soon new features
“The Threads team has worked hard to provide a mobile-equivalent experience and will be adding features to the web version in the coming weeks,” a spokesperson for the group said.
Conceived as a direct competitor to Twitter, now called X, Threads launched in early July, with Meta inviting Instagram’s billion users to download the app, giving the latest addition a record start. But once the feeling of curiosity subsided, daily use slowed down sharply and users demanded the launch of a web version as well as various adjustments.
Many celebrities who had early access to the application, such as Jennifer Lopez or American football star Tom Brady, end up using it only rarely.
Still not available in France
X therefore continues to dominate in this type of format, but the persistent disorder on the network since its takeover by the owner of Tesla is gradually eroding its user base, who are now looking for alternatives. A status that Threads does not yet have: according to data from Similarweb, the platform currently has an average of 10.3 million daily users, compared to 49.3 million shortly after its launch.
“It will take time to stabilize the application, but as soon as it is done, we will focus on user acquisition,” Meta CEO Mark Zuckerberg warned from the start of Threads.
However, the application is still unavailable in France and within the European Union because it does not currently comply with the conditions laid down by European data protection legislation.