Maxence Lefort and Timothée Wallaert launch the region’s first naked Drive – Drive all naked
- The All Naked Drive is a zero waste drive that was launched in Toulouse at the end of 2018.
- Faced with the success, the founders decided to launch franchises throughout France.
- The first opens on April 14 in Villeneuve d’Ascq under the leadership of two Northerners.
It is a concept born in Toulouse which is exported to the North. Launched at the end of 2018 in the Pink City,
the naked Drive Was so successful that he decided to create franchises in France. And the first is northerner. On April 14 in Villeneuve d’Ascq, in the Pilaterie area, Maxence Lefort and Timothée Wallaert will start the first naked Drive in the region. But in fact, what is the principle of this drive of a new kind?
“The concept is to democratize access to zero waste consumption, making it easy and practical through the drive. We do our shopping online as in classic drive. But at Drive tout nu, we pack all your products in jars and fabric bags to eliminate all food-related waste. You show up at the drive one hour after placing your order on the web. You do not bring anything back, we give you your order with our jars and our fabric bags with which you will go home, ”explains Maxence Lefort.
Ten voucher pennies for each container returned after use
And when you come back next time for another order, you bring the empty jars and empty cloth bags with you. In exchange, the naked drive gives you vouchers of 10 cents per container. “This is called reverse deposit. We are responsible for the risk of the deposit. We do not sell the container, it is the principle of the naked Drive. If they come back, customers are rewarded, ”continues the new franchisee.
A privileged local and organic offer
Salty, sweet, fruits, vegetables, drinks or even preserves, cheeses and household products, you can find almost everything in this drive of a new kind with the exception of fresh meat and fish, impossible to put in jars for sanitary reasons. As for the origin of the products, it is essentially local.
“We are committed to ensuring that 60% of the offer is produced in a radius located less than 100 kilometers from Villeneuve d’Ascq. We are also going to favor organic and local products ”, assure Maxence and Timothée who launched a crowdfunding campaign to help them open under the best conditions on April 14.