The Toniebox reissues radio plays: The story of the founders

Their children’s passion for radio plays turned Patric Faßbender and Marcus Stahl into entrepreneurs: their Toniebox became a bestseller.

We never dreamed that some of our characters would be more successful than some singles by Ed Sheeran or Justin Bieber. In fact, 50 Tonie figures have achieved platinum status, which means that more than 250,000 have been sold. In the UK we are recognized as the fastest growing preschool toy supplier. We’re expanding in the US and partnering with Disney globally. That’s just cool.

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