“An advertisement from the 80s.” “An advertising campaign spawned by boomers nostalgic for the Juvamine pub. “” The intention is good but the embarrassment is immense. Internet users were surprised by the new campaign by the Ministry of Health to encourage teenagers to be vaccinated.
Launched in partnership with Skyrock, as the
remember BFMTV, the campaign has the slogan “Are you okay?” That’s it! “, A slogan since mocked on social networks.
Mention a friend of yours provirus 👀 # çavaçavax pic.twitter.com/1mF6lxP7bw
– Skyrock FM (@SkyrockFM) August 24, 2021
The principle of this campaign? A semi-trailer, equipped with a vaccination platform and a radio studio, will crisscross cities in France from September 13 to October 9. The list of cities has not yet been released. The vaccinated will be able to record their dedication, which can then be broadcast on the musical radio station.
The goal is to educate 12-17 year olds about vaccination against Covid-19. Vaccination has been open to them since June 15.