Tag: marketing
How sports and entertainment merge – Economy
Supposedly three million tickets could have been sold, so great was the interest in the first regular game of the National Football League (NFL) in Germany last November. After the…
Marketing: Desire for gaps
Advertising strategists hope to attract more attention if they deface names or leave out letters. But the marketing gimmick could backfire. source site
Successful musical: Was it the audience? Or in marketing? what "Hamilton" has failed
It is considered the most successful Broadway production of all time, and musical giant Stage Entertainment recently brought it to Hamburg with a lot of fanfare. If you still want…
Marketing: Desire for gaps
PR strategists hope to garner more attention by messing up names or omitting letters. But the marketing gimmick could backfire. source site
Deinfluencing, real trend or new marketing strategy?
You’ve probably all seen a video on social media extolling the merits of a lipstick, a shampoo or a slimming tea. But lately, you may also have seen content creators…
How the powdered milk industry is doing business with deceptive marketing
by Nicole Simon 02/13/2023, 15:37 4 mins Doctors and scientists accuse manufacturers of breast milk substitutes of deceiving and manipulating mothers that can cost millions of babies their lives. About…
Marketing: In the elevator with Kanye West
Adidas’ cooperation with the rapper ends in a loss-making disaster. What companies can learn from this. source site
Experts call for a ban on marketing tricks used by baby milk powder manufacturers
breastfeeding “Breast milk cannot be imitated” – Experts call for a ban on marketing tricks for baby milk powder If women are healthy enough, breastfeeding is the best baby food.…
Christmas vlogs are multiplying, between festive spirit and marketing opportunism
Every year, from December 1st, it’s the same little music that settles. While All I Want For Christmas Is You by Mariah Carey resonates in shopping malls around the world,…
Luca Pay: failed restart despite marketing battle
Aggressive discounts Luca app should return as a payment service – but the makers botch the restart The Luca app was used a lot in the early phase of the…