“Smokey Eyes for everyone” – the cosmetics industry is redefining men – Economy

Timid pioneers were already showing the way in 2019: the gender fluid revolution was also in the air in Sanremo, at Europe’s oldest pop music festival. But the time wasn’t quite right yet to tear down the gender boundaries on the show stage on the Ligurian Riviera of Flowers. Two years later the time has come: the Roman glam rock band Måneskin triumphs in Sanremo with a look that mixes the masculine with the feminine to create a new canon of beauty. Glittering eye-catchers from the four Måneskin: seductively made-up Smokey Eyes. The agency Stylight Insights found that Google searches for “eyeliner for men” rose by 70 percent afterwards.

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