You need ideas to tell yourself that a burger can go…into space! It’s a madness that content creator Antton Racca, invited this year by TikTok at the Cannes Film Festival, has achieved. And that’s what seems obvious for Antton, to be a director, even to broadcast on the networks. “TikTok is the platform where I am most active. I make short films, sometimes more unusual videos. To be there, at the Cannes Film Festival, it allows me to see that I am also recognized beyond the platform, ”he tells us from the Croisette.
“TikTok is a new broadcast medium, and it affects young people, so it’s worth talking about.” No matter where you are in the world, the platform allows you to discover talents, visions and ways of telling stories. It is also a fairly complex exercise and profession, according to Antton Racca. “It doesn’t seem like that, but making short videos is difficult! The smallest image of your editing, when you make a one-minute video, is essential”.
“It’s no coincidence, if you get views, it’s because people have watched the entire video, so you’ve set up your narration and your direction well. His biggest fail? “I do a lot of fails. TikTok is uncompromising. No one is a storytelling genius. But it allows to rework, to give a second chance! »
We are not spoiling his video interview, to be found at the top of this article.