Status: 01/16/2023 12:56 p.m
ARD and ZDF have secured the media exploitation rights to the Summer and Winter Olympics from 2026 to 2032 via the EBU.
The International Olympic Committee (IOC) has awarded the media rights for Europe for the four Olympic Games in the years 2026 to 2032 to the European Broadcasting Union (EBU) and Warner Bros. Discovery.
The EBU, the association of public service broadcasters in Europe, will hold the free-to-air rights for its members for extensive use in all television and digital offers, including social media, from 2026.
ARD and ZDF report extensively
This guarantees free broadcasting of the matches over the EBU’s network of public service broadcasters. Each EBU member will cover more than 200 hours on TV from the Summer Olympics and at least 100 hours from the Winter Olympics.
In addition to the classic television broadcast, comprehensive reporting on all digital playout channels and on the radio is also planned. This means that ARD and ZDF can continue to report comprehensively and non-linearly on the Olympic Games in all their offerings.
Buhrow – “The Olympic Games stand for sporting diversity”
“Sporting diversity is a key issue for public service broadcasting – and no other sporting event represents this more than the Olympic Games. We are therefore particularly pleased that we are not only comprehensively covering Olympic sports and their athletes between the Olympic Games can report, but can continue to accompany them on the big stage,” said ARD Sports Rights Director Tom Buhrow.
Agreement covers four Olympic Games
The new agreement includes the XXV. 2026 Winter Olympics in Milan and Cortina d’Ampezzo, the XXXIV. Summer Olympics in Los Angeles 2028, the XXVI. Olympic Winter Games 2030 (venue still open) and the XXXV. 2032 Summer Olympics in Brisbane, as well as the Youth Olympic Games during this period.
Source: sportschau.de