The American magazine Sports Illustrated will soon appear in Germany. The printed edition is to come to Germany, Austria and Switzerland five times a year with a total circulation of around 100,000 copies. The Munich publishers Myriam Karsch and Florian Boitin have secured the rights for the printed and digital edition. The two former Burda employees are already bringing the in Germany playboy out, and with great success. The Munich media group Burda no longer wanted to publish the men’s magazine, Karsch and Boitin took action. Both hold 50 percent of the joint publishing house Kouneli. “We are also thinking about other licensed brands,” Karsch announced at the beginning of 2020.
So now the well-known sports magazine from the USA, which has the athlete of the year voted there every year. The first print edition of the Sports Illustrated Germany will go on sale on December 13, 2021 at a price of 6.90 euros, reported the industry service Kress. The German edition will start digitally at www.sportsillustrated.de as early as autumn 2021. The planned editor-in-chief is Christoph Landsgesell, the 36-year-old was most recently at Condé Nast as text editor for the German edition of GQ and GQ style employed. The German edition should also set its own accents and report more about football, for example.