Persil: Why Henkel will continue to increase prices – Economy

Carsten Knobel welcomes us on the fifth floor of Henkel’s headquarters, with a view of the plant in Düsseldorf and the residential areas right next to it. The 54-year-old has been leading the Dax group since the beginning of 2020; however, he started working for the manufacturer of Persil and Pril, Pritt and Schwarzkopf cosmetics as early as 1995 – directly after studying economics and technical chemistry. Knobel ordered the company to undergo one of the largest corporate restructurings in its history to boost its weak profit margin. And that in the middle of the crisis.

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