Meta teams up with Digital Fashion Startup DressX To showcase the new fashion avatar in Meta’s Avatar Store, it will be available from July 19th and users will be able to purchase and wear it on Meta platforms such as Messenger, Facebook, Instagram and VR headset Quest.
Launched in 2020, DressX aims to showcase digital collections from 3D brands and designers, for which the company has raised $3.3 million. andIt was the first digital fashion brand to launch a collection on Roblox, and the company previously worked with H&M to launch virtual fashion for the brand and a finalist for LVMH’s 2022 Innovation Awards.
Recently, the brand has worked with Jason Wu toBuild and bidDigitally digital Michelle Obama’s 2009 gown.
DressX will join a list of other big brands that have added virtual clothing to Meta’s marketplace, including Balenciaga, Prada and Thom Browne, as reported last month.
The apparel ranges from $2.99 to $8.99 on marketplaces that were initially released in select countries including Canada, USA, Mexico and Thailand, and will be launched in more countries in the future.
refer : LINK
The post Meta collaborates with digital fashion startup DressX. Preparing to launch virtual clothing appeared first on Bitcoin Addict.