Many Germans want to spend less on Christmas

As of: October 8, 2024 4:22 p.m

This year, Germans want to spend less money on Christmas presents. The reason is the high inflation. Many people therefore plan to buy on sale days such as Black Friday.

According to a study, the clouded shopping mood is likely to have an impact on Christmas again this year. 37 percent of people in Germany want to spend less money on gifts and banquets, according to a representative survey by the market research institute Appinio. For this purpose, 1,000 people between the ages of 16 and 65 were surveyed about their consumer behavior in mid-September.

The most common reason for the tighter budget is the increased prices due to inflation. Discount campaigns therefore play an important role when buying Christmas presents: 54 percent of those surveyed say that they pay particular attention to offers when buying gifts early. 39 percent even plan their Christmas shopping around discount campaigns.

Bargain hunting on Black Friday

Black Friday in particular is popular with many bargain hunters – 60 percent of those surveyed want to buy their gifts on this day. Popular products during these offer days are primarily electrical items such as cell phones and televisions, clothing and shoes, but also cosmetic products and perfume.

But even before Black Friday, many Germans start their Christmas shopping: one in five people start shopping in October or earlier, and women do this more often than men. However, most start later: almost a third of consumers in November, 27 percent only a few weeks before the festival.

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