Despite Brexit and the pandemic, the luxury boom in London’s real estate market continues. The new project: 85 apartments for the super-rich in the Old War Office, where Winston Churchill once sat as Minister of War. If you want to buy, you have to bid.
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Alexander Mühlauer, London
Jenny Naylor has a luxury problem, if you will. She wants to sell 85 new apartments, but she doesn’t know how much to charge for them. She doesn’t have to either, because anyone interested in an apartment or a penthouse with her can submit an offer like an auction. There are no limits to the prices, one thing is certain: They start at 5.8 million pounds, i.e. the equivalent of around 6.8 million euros. For this you get a comfortable 280 square meter apartment with two bedrooms and a spacious living room at Naylor.