Luxury fashion: The legendary success of Zegna & Co. – Economy

What should I wear? The question plagues many before an important date. For Gildo Zegna, it was of particular relevance last Monday. Because one naturally asked oneself: What does an Italian men’s tailor wear when he goes public with the 111-year-old family company in New York? Will his bespoke suits made of fine cloth look somehow old in the pandemic even on Wall Street? Pinstripe and tie? Oh where! Zegna appears on the stock exchange gallery in a tone-on-tone combination of a gray turtleneck and a casual, cotton-soft overshirt in cashmere and cheerfully rings the bell for the start of trading.

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