Catherine Deneuve mocks her real passion for fake chickens in an ad for the Leboncoin.fr site – Leboncoin screenshot
With nearly 30 million unique visitors per month, Leboncoin has become in 15 years a staple of classifieds, even for a star like Catherine Deneuve. When it came to imagining an advertising campaign to celebrate this anniversary, the site was quite simply inspired by the real life and the real passion of the actress… for chickens! “We discovered that she had five hundred, that she bought and sold via Leboncoin,” explains Anne Quemin, site communications director, to Madame Figaro. We imagined a story around this passion to show that the site is a universal and popular platform, accessible to everyone, even to Catherine Deneuve. “
In this short spot in the form of a mise en abyme, a marketing team pitched an advertising idea to Catherine Deneuve where bicycles, armchairs, etc. “Because you can find everything on Leboncoin. »Apartments, jobs, chickens. Yes, chickens, and the actress takes them to a room dedicated to “her” chickens, in ceramic, porcelain…. She collects them. It remains to be seen if this is his real collection or not?