At CES 2025, LG showcased its latest OLED technology, revealing a new “Primary RGB Tandem” structure that enhances brightness by 33% and increases energy efficiency. The innovative design abandons the MLA filter, with peak brightness reaching 4000 cd/m² for whites and 2100 cd/m² for colors. LG plans to integrate this technology into its premium G5 and M5 models, along with Panasonic’s Z95B, while introducing an advanced anti-reflective film for improved performance in bright environments.
Exploring LG’s New OLED Technology at CES 2025
During our exciting visit to Las Vegas for the CES 2025 event, we had the opportunity to attend a presentation focused on the latest television innovations from LG. The session was intended to showcase not only the cutting-edge TV models from this renowned South Korean brand but also to delve into the advancements in OLED panel technology crafted by LG Display.
Revolutionary OLED Panel Design and Performance
Unfortunately, the presentation fell short of expectations, as we were left without any substantial information or visual aids regarding the new panel compositions. The representatives merely informed us that the MLA (Micro Lens Array) technology had been discontinued, prompting us to wait for further updates.
It wasn’t until a few days later, thanks to insights from Panasonic—one of LG Display’s clients—that we discovered more about the new OLED panel technology. During the launch of their Z95B series OLED televisions, Panasonic presented a diagram illustrating the 2025 OLED panel technology, which notably does not incorporate the MLA filter. This marks a departure from the previous two generations, which utilized this technology to enhance brightness in OLED displays like the LG G3 and G4, and the Philips OLED909.
LG Display has now shared more details about their innovative “Primary RGB Tandem” structure, which represents a significant upgrade over earlier OLED designs. This new architecture replaces the previous configuration of a red/green/yellow layer sandwiched between blue layers with distinct layers for red, green, and two blues. This change reportedly results in a 33% boost in brightness compared to prior models.
The performance metrics are impressive, with a peak brightness of 4000 cd/m² for whites and 2100 cd/m² for colors, reflecting a 40% improvement in color brightness. Additionally, energy efficiency has been enhanced, with a 20% reduction in power consumption for a 65-inch panel.
However, we advise caution regarding these claims and look forward to validating them through our own testing. LG’s models are expected to debut in March or April, while the Panasonic Z95B series will follow in the summer.
We anticipate that these new OLED televisions will achieve brightness levels around 2000 cd/m² in Filmmaker mode with a 10% screen area test pattern, and full-screen brightness could potentially surpass 300 cd/m², up from the current maximum of less than 260 cd/m² seen in the LG G4 and Philips OLED909.
This innovative design positions LG to effectively compete with Samsung’s QD-OLED technology, which also claims a brightness level of 4000 cd/m² for its latest offerings.
The new panel technology is set to feature in the premium LG G5 and M5 televisions, along with the Panasonic Z95B showcased at CES 2025. LG Display aims to manufacture these panels in sizes ranging from 48 to 83 inches and plans to integrate this technology into their gaming monitors as well.
Furthermore, to enhance performance in bright settings, LG Display has introduced an advanced anti-reflective film that blocks 99% of both internal and external reflections. This breakthrough is designed to preserve the depth of blacks even in well-lit environments (500 lux).
With the shift away from MLA technology, LG Display’s new four-layer design demonstrates a more efficient and potentially cost-effective production method. Alongside the increase in brightness, this evolution also enhances color accuracy, with DCI-P3 color space coverage rising from 98.5% to 99.5%.
This improvement should enable LG, Panasonic, and Philips OLED TVs to deliver performance levels comparable to those of QD-OLED panels, which have reported color space coverage of 99.76% for Samsung’s S95D and 99.93% for Sony’s A95L.
We are eagerly anticipating the chance to test these groundbreaking televisions that promise to deliver remarkable advancements over their predecessors.