Instagram campaign
Söder eats kebab with 20 followers in Munich
The Prime Minister invited Instagram followers to a shared kebab meal. Photo
© Peter Kneffel/dpa
The CSU leader Söder loves hearty food – including kebabs. He is now inviting a select audience to a greasy dinner in a media-effective way. The campaign is paying off for him on Instagram.
CSU leader Markus Söder, together with selected followers of his Instagram accounts. To kick things off, he went to a Munich restaurant with 20 selected people, and on Wednesday another kebab meal with 20 other Instagram followers is planned in Söder’s hometown of Nuremberg. The free dinner was preceded by a raffle with which Söder wanted to thank his 500,000 followers on Instagram. He now has 583,000 followers – probably also thanks to perfectly staged campaigns like this one.
According to Söder, almost 45,000 people applied for the kebab meal. “I can’t do that even with the best will in the world. I don’t even know if there are that many kebabs in Bavaria at once,” he said. That’s why 40 people were chosen. All winners will not only receive a kebab, but also a T-shirt with the print “Söder Kebab”.