An offer in line with the concerns of our time
The objective is first of all to make access to clean energy accessible to as many people as possible. Thanks to an affordable and simple service, Ikea thinks of boosting the sale of solar panels. The customer journey is very simple. Once you have taken information in a store or on the Ikea.fr site, you do an online simulation and receive a quote. You will then be, if you wish, accompanied by Voltalia experts, who take care of everything from the technical visit to the installation and who provide after-sales service. Benefiting from voltaic panels to save money becomes child’s play.
The environmental issue, which is at the heart of current concerns, is taken very seriously by Ikea, which is thus part of the Swedish philosophy. The Scandinavian countries are further ahead than France and the example of Ikea proves it again. The brand presents an innovative product, the SOLSTRÅLE, meaning ray of sunshine, a name that is perfectly suited to solar panels.
What budget for solar panels?
If we rely on the prices advertised on the site for this project, the price should be in a range between 6,990 euros and 8,990 euros. A cost that you should pay for itself over 7 or 10 years, depending on the installation, the amount of sunlight in your home and your region. You achieve significant savings in terms of energy consumption.
The objective of Pierre Deyries, Director of Sustainable Development at Ikea France, is summed up as follows: “to enable every French person who wishes to create renewable energy”. If in our eyes, the concept may seem innovative, for Ikea, it is not really new. Indeed, Ikea has already extended this branch in some European countries such as: Switzerland, Poland, Sweden, Germany and Benelux, for a few years. His ambition? Transpose this activity in all the countries where the Swedish giant is present.
France represents a real challenge for the company, given that self-consumption seems to remain for many a completely abstract concept. The figures are also self-explanatory. Only 77,804 French households consume their own electricity in 2020. In Germany, the proportion rises to 1.5 million households. The gap is truly abysmal. But who knows? Perhaps Ikea’s offer will help change attitudes.