Unusual service for vacationers
Out-of-office message: Icelandic horses answer tiresome e-mails on giant keyboards
Scene from the video clip “OutHorse Your Email to Iceland’s Horses”
© Screenshot Youtube/Inspired by Iceland
An original offer from the Icelandic tourism authority is intended to help you switch off. A video clip explains the service, in which Icelandic horses play the leading roles.
If the out-of-office message isn’t enough for you to keep your hands off your e-mails while on vacation, Iceland’s tourism authority has an original offer for you: Icelandic horses – one of the island’s symbols – stomp the reply e-mails on a huge keyboard in front of a dreamy landscape, as seen in the video of an advertising agency specializing in tourism.
The hoof stamped messages can be different than a normal reply mail: “JJJJJJJJJJ” or “8io:l:;l:oiiþ::”. Nevertheless, 8,000 people have already subscribed to the offer entitled “Outhorse your e-mail”, which plays on the English word outsource.
Iceland wants to help travelers with the offer to switch off and enjoy the beauty of the country undisturbed, said the head of the Icelandic tourism authority, Sigridur Dogg Gudmundsdottir, the AFP news agency.
In which Youtube video titled “OutHorse Your Email to Iceland’s Horses”, which has garnered more than 160,000 views since its release, features a vacationer fretted about receiving dozens of emails while touring Solheimajokull glacier, snorkeling in the Silfra fissure, or taking a selfie during the eruption of a geyser. The tourism authority refers to its own survey, according to which 55 percent of those surveyed check their e-mails at least once a day, even on vacation.
The agency is known for offbeat videos: In July 2020, in the first summer of the corona pandemic, it called on visitors to shout out their frustration on an online platform and then let the screams ring out in seven isolated locations around the country. Last fall, she published a parody of Facebook boss Mark Zuckerberg’s Metaverse platform and presented it with an idyllic “Iceland Verse” opposite to.
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