If it is easy to find beauty products for women, it is more complicated for men: the choice is much smaller. However, their skins require the same attention. And often the same care. Because the difference in the products intended for men is not so much at the level of the formulation, because a skin keeps the same characteristics whatever the sex of the person. Products for men will therefore contain the same ingredients and be subject to the same regulations as those for women. “In terms of product compositions, we stay on the same things basically, there are no real differences. Rather, they are physiological adaptations,” underlines Dr. Henry Pawin, dermatologist.
Men often have oilier skin
These physiological adaptations take into account the fact that men’s skin is often oilier. They are also hairier and have hair that is more prone to the appearance of dandruff. Heavy creams in their compositions will be replaced by products with a lighter texture. “Faced with oily skin, it is better to have cosmetics with a non-oily finish and the fragrances will be different, we will put sandalwood instead”, explains Lidwine Lacquemant, marketing manager at Wilkinson Sword. The latter ensures that there is a “real demand” for skincare products more suitable for men.
This is why more and more brands are expanding their ranges. “Care helps them feel better and they even allow themselves more technical products such as serums, exfoliating solutions and even eye contour care,” says Marc Briant, co-founder of the men’s cosmetics brand. , Horace.
Another novelty, anti-aging treatments are now offered to men by other specialized brands such as Bulldog Skincare. Until then, this concern was mostly attributed to women.
Beauty, a universal affair
It is also a bias that stems from a desire to change mentalities. Beauty is not feminine but universal. “Men are taking more and more care of themselves, it’s no longer a taboo,” says Lidwine Lacquemant. In the same idea, Marc Briant wants to democratize beauty to help men feel comfortable buying care, without being stigmatized. “Men have to say to themselves: ‘This is for me’. That’s why we show them men who look like them, men of today, through all the possibilities of being a man. »
These brands also have an educational role, in particular to learn how to use the products, or even to combine make-up and skincare. “Our tinted concealer was sold out in two months, men allow themselves new things,” says the co-founder of Horace. “Men are taking more and more care of themselves, especially those of the new generation,” continues Lidwine Lacquemant. The use of cosmetics is no longer a taboo. »