Gwyneth Paltrow: Mother of All Almond Mothers – Economics

On April 4, 2021, Gwyneth Paltrow released a totally self-deprecating video tiktok; the caption: “When you get charred by your Gen Z daughter.” The video is so weird it’s delicious: The then 16-year-old Apple Martin, daughter of Paltrow and Coldplay singer Chris Martin, makes fun of her mother’s morning beauty routine – but of course there is always self-mockery with Paltrow also an end in itself. In general, a lot revolves around her, probably even everything about herself – the business model of her incredibly successful group Goop: If you want to be as incredibly great as Gwyneth, you should buy as many of the products offered for sale here as possible. In this case, a new target group was apparently to be developed for Goop, Gen Z – i.e. young people from the teens to their mid-20s. The right product for this should be the first joint mother-daughter product: The Goopglow glow lotion.

The wonderful thing about capitalism (or terrible, depending on how you look at it) is that anyone can be successful as long as he or she can find enough people to buy the stuff on offer. Scientists can warn that this is all nonsense, people can make fun of it however they want: The private company is valued at $250 million, Paltrow can give interviews with a shrug: Hey, I’m just saying what I’m doing , which is good for me. But I’m feeling so good, I really just want to help others feel the same way as me. Wouldn’t the world be a little better if everyone was a little more Gwyneth?

But that is exactly what is now becoming a problem: Paltrow gave an interview in which she again talks about her favorite topic: herself and her everyday life, and she talked about it on the podcast The Art of Being Wellthat she drinks coffee in the morning, bone broth for lunch and vegetables for dinner. Yes, that’s it, Paltrow doesn’t seem to eat any more than that. This is of course their free decision; but it’s also the free choice of Gen Z creators to char them for it and to be honest with you that they don’t believe in this kind of diet at all.

Paltrow is not only made fun of, but also criticized by those who are supposed to be buying their products

On tiktok There was a real competition to publish things that Paltrow was absolutely forbidden to eat or she would drop dead: a slice of cheese, a piece of bread, a donut. She was voted the “mother of all almond mothers”; the term Almond Mom goes back to “The Real Housewives of Beverly Hills” star Yolanda Hadid, who advised her daughter Gigi, who had become dizzy from sheer hunger, on the phone: “Eat some almonds and chew them really well.” Almond Moms So these are people who confuse being thin with being healthy and also drum it into their children: the Hollywood school of the young-and-thin-looking delusion.

Paltrow, 50, was not only charred by the generation that wants to sell her products – but also heavily criticized for this way of life, which she not only wants to describe, but literally wants to sell. “This generation sees very clearly: This is unhealthy and hurtful, and it certainly has nothing to do with wellness,” says body positivity activist Spencer Babosa, who is on tiktok 8.6 million people follow. Nutritionist Jo Sebastian says: “Young people are fed up with this diet culture. There is now a debate about how to adapt to this lifestyle thanks to the interview not can or should identify.”

That’s the problem for now goop, whose products are sold exclusively through the Paltrow lifestyle: What does the everyday life of mere mortals have to do with Paltrow’s? Do you really want to be a little Gwyneth?

It doesn’t help that Paltrow is also currently facing trial for a skiing accident in 2016; it’s about $300,000 in damages. 76-year-old Terry Sanderson claims von Paltrow was on a mountain at the luxury resort Deer Valley was rammed in the state of Utah and sustained serious injuries, including four broken ribs and a concussion.

Paltrow has also sued and claimed in court on Friday that she was in fact a victim: she feared being sexually harassed when she collided with the then 70-year-old Sanderson: “There was a body pressed against mine, and there were funny ones grunt sounds.” Ultimately, it’s all about who had the right of way on the beginner’s hill. A video of Paltrow hiding her face behind a $250 notebook drew slurs on social media, as did her attorney’s question about allowing Paltrow to bring some treats for court staff.

It was aloof and privileged, according to the verdict on the process – in which, by the way, the former ophthalmologist Sanderson didn’t exactly help to dispel the impression that the process was just a squabbling of aloof and privileged people: since the accident, like that Expert, Sanderson is no longer able to enjoy wine tasting.

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