Gucci Partners with Superplastic to Launch 10 NFT ‘SuperGucci’ in February

Gucci, Italian luxury fashion brand It has become the latest brand to enter Web 3 in partnership with Superplastic to release 10 NFT tokens starting February 1.

NFT will be created in collaboration with toy brands. Superplastic Co-designed by Alessandro Michele, Head of Design at Gucci, each NFT features a handcrafted ceramic sculpture in Italy. and co-designed by Gucci

Superplastic is a company that makes vinyl toys for the collectibles market and has released NFT through Winklevoss’ Nifty Gateway. Superplastic was launched in 2018 by Paul Budnitz, founder of Kidrobot, and sells toys and designer apparel based on Janky & Guggimon characters, Dayzee & Staxx, Kranky, ShuDog

Gucci has tweetedAbout the plans and launch on the channel Discord To provide a place to encourage open discussion with the community about what’s coming next in the metaverse.

Previously, luxury fashion brand Prada and sportswear giant Adidas hadannounceLaunches an NFT project built on the Polygon network that lets fans participate in their own designs.

And as more and more fashion brands start launching NFT, many have asked whether this is a time of change for the fashion industry. Or is it just a competition of popular trends?

Morgan Stanley forecasts the total NFT market to grow to $300 billion by 2030, with brands like Gucci and Balenciaga in the best position to profit from digital partnerships in the metaverse.

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