Gucci Joins SuperRare DAO to Launch “Vault Art Space”

Fashion brand Gucci is joining the first decentralized autonomous organization (DAO) through a partnership with SuperRare, the NFT token marketplace.

The news was announced Tuesday at NFT.NYC in a panel discussion between SuperRare’s senior vice president of business development Zack Yanger and Gucci Vault CEO Nicolas Oudinot.

Gucci has purchased 150,000 RARE tokens, totaling approximately $31,000 at present, to join the DAO and gain governance within the SuperRare community.

This acquisition of the tokens to join the DAO is part of the brand’s larger vision for a “Vault Art Space,” a virtual space powered by SuperRare technology and displaying and selling artwork from NFT artist Jonathan Perkins. What SuperRare’s co-founder and chief product officer tells us

In the past year, Gucci has been heavily involved in NFT. The company launched an NFT collection called SUPERGUCCI and launched another NFT project called the Gucci Grail collection in March.

The Gucci Vault project launched in February. to experiment with web3 by projectthis also has to buyVirtual land in The Sandbox as well.

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