Why do you buy things in furniture stores that you didn’t want to buy? And why is Ikea in particular so successful? The psychologist Norbert Wittmann advises large retail companies. A conversation about the power of the unconscious.
Why do you buy things in furniture stores that you didn’t want to buy? And why is Ikea in particular so successful? The psychologist Norbert Wittmann advises large retail companies. A conversation about the power of the unconscious.