France remains the most attractive country in Europe despite worrying signals

The study underlines that the parameters that guide investors’ choices are changing. To the historical factors linked to territorial competitiveness are added social and environmental criteria. unknown/Jerome – stock.adobe.com

ANALYSIS – In 2022, France will retain first place on the podium in Europe, according to EY. Foreign investors are now questioning the government’s ability to pursue reforms.

This is timely news and which Emmanuel Macron will not fail to rejoice next Monday, in front of the almost 200 foreign business leaders he is bringing together for a new Choose France summit, at the Palace of Versailles. France remained, in 2022, and for the fourth consecutive year, on the first step of the podium of European attractiveness, indicates this Thursday the EY barometer which is a reference in the matter. After years of trying to modernize the country, the President of the Republic – in front of the leaders of the Anglo-Australian Rio Tinto, the Indian Tata, the American Pfizer or even the German Knauf – is obviously not going to hide his satisfaction of doing better than its main competitors, Great Britain and Germany. “It is indeed a beautiful highlighting” of France, notes Marc Lhermitte, partner at EY.

For six years now, Emmanuel Macron has taken advantage of this day to unveil a new harvest of investment projects…

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