Concert tickets in the form of NFT are gradually becoming established and for the organizers who adopt this new form of ticketing, it is the possibility of multiplying the experiences: work of art in illustration, ticket which evolves if one has actually attended the event, lifetime benefits, made possible by the immutability of the blockchain that secures the NFT…
Last year, Fun Radio tried its hand at selling ten passes for its annual electro high mass, therefore 5 designed to open the doors of the event for life. The resort is renewing the exercise this year by selling 10 new passes in the form of non-fungible tokens for its Ibiza Experience, on April 28 at the Accor Arena in Paris.
Lifetime access
The show, which brings together KSHMR, Steve Aoki, Joel Corry, Alok, Alan Walker and Vladimir Cauchemar on stage, will bring together 15,000 electronic music fans. Impossible today to buy a place for the event, sold out for a long time, except to get one of the ten passes put on sale in the form of NFT.
“This show is an opportunity to unite both electro fans and our NFT community, which has been engaged for more than a year,” explains Alix de Goldschmidt, deputy director of digital audio, in charge of innovation and product (M6 Group). The renewal of the experience is part of our desire to continue to participate, as media, in web3 acculturation, and to test new innovative technologies to prepare the future of ticketing. »
More expensive than the now unobtainable places that sold for €39 to €59, they are also richer, combining access to the event and long-term advantages. “These NFTs offer a unique and exclusive dimension, well beyond traditional ticketing,” says Alix de Goldschmidt. They allow fans to connect with our brand all year round, while finding themselves at the heart of an unprecedented community.
Five of them, sold for 0.55 BNB (about 170 euros) will entitle you to two tickets for the concert, an animated artwork, a badge and the possibility of choosing the first piece played that evening. The other five, called Lifetime Pass, include two lifetime passes to the event, of which this is the seventh edition, as well as two drinks. Both also give access to the Fun Radio community and to the offers reserved for it throughout the year.