Fan articles for the soccer World Cup in Qatar are becoming slow sellers: According to a survey, 72.2 percent of Germans are not willing to spend money on them. According to the University of Hohenheim’s marketing study presented on Tuesday, football fans’ desire to buy is lower than ever before. World Cup host Qatar has been criticized for human rights violations, among other things. Only 9.5 percent of those surveyed could imagine buying the current World Cup jersey for the German national team. At the two previous World Cups it was more than 40 percent. On average, Germans want to spend 10.79 euros on fan articles this time. At the 2018 World Cup it was 17.83 euros and four years earlier it was 12.52 euros.
Football World Cup – No interest in fan articles – Economy
