After the butter prices, the coffee prices in Germany are also slipping. The retail chains Aldi, Kaufland and Norma significantly reduced the prices for ground coffee and whole beans. Edeka, Rewe, Lidl, Penny and Netto announced that they would follow suit. The discounter Aldi announced on Friday that it had reduced the prices of its own brands Morena, Markus Kaffee, Amaroy and Tizio in more than 4,000 branches “permanently by up to 20 percent”. The coffee will be cheaper by up to one euro per 500 gram package. Competitor Norma also lowered prices practically in step. According to its own statements, Kaufland had already cut coffee prices on Thursday.
When asked, Edeka and Rewe as well as the discounter Penny announced that they would reduce prices to the same extent as their competitors. That will happen “promptly”, it said at Rewe. “The branded coffee is also cheaper,” said Edeka. Aldi rival Lidl announced that it would reduce the price of its own-brand coffee by 10 to 20 percent from Tuesday. The background to the red pen actions: The price of coffee has fallen noticeably on the world market since the autumn.
It should only be a matter of time before the rest of the trade follows. After all, coffee is considered a corner price item that customers use to orientate themselves when it comes to price perception.