Food – fair trade in trend – economy

The demand for fair trade products in supermarkets and restaurants continues to increase. Sales of Fairtrade goods increased last year by around eleven percent to 2.36 billion euros, as reported by the Fairtrade Germany association. Adjusted for price increases, growth of around five percent remains, said Fairtrade board member Claudia Brück. “We see it both in sales and in sales.” The Fairtrade association ensures that producers are paid a premium intended for future investments in addition to a minimum price that covers production costs. In total, an additional 44 million euros flowed to farmers last year. Fairtrade products can be identified in retail by the corresponding seal on the packaging. However, not all products benefited from the rising demand. Sales of coffee in particular fell by almost two percent to 24,000 tons last year.

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