“Picture”, “Ran”, “Playboy” : When reports were made about female athletes in the past, the women’s performance often took a back seat. Because, as “Playboy” wrote in 2018: “Nothing and no one in the world grabs men’s hearts as much as beautiful women. Apart from football.” Like many other media outlets, the magazine published photo series of scantily clad female athletes. Under the title “Sexy and successful: The hottest women of the World Cup,” “Ran” also looked at the women at the World Cup in Canada in 2015, where “there were plenty of beauties on the field.”
At the time, “Ran” raved about the player Alex Morgan, saying that she “always showed herself so freely”. They called the player Petronella Ekroth “a hot newcomer” who “got caught by Juventus Turin”. To this day, “Bild” also repeatedly describes players as “hot”, “sexy” and “real eye-catchers”. We changed the perspective – and wrote about the European Championship players in the same way as we do today. about female footballers.