Euro 2024 | How Red Bull gave Austria wings ahead of their match against France

It is the story of an encounter between one of the most powerful brands in the world and one of the most influential technicians in modern football. In 2012, when Red Bull had already made a comfortable place for itself in the sporting world (in F1, in particular) and had begun to weave its web by buying second-tier clubs, Austrian billionaire Dietrich Mateschitz won his phone to try to convince a certain Ralf Rangnick to become the new coach of RB Salzburg.

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