Teddy bears, beloved since the early 20th century, provide comfort not only to children but also to many adults. A significant percentage of adults sleep with stuffed animals, revealing a growing acceptance of this affection. The adult market for plush toys has expanded, with notable sales growth. Stuffed animals serve as emotional support during challenging times, especially for young adults facing mental health issues. However, reliance on them may signal deeper emotional concerns, according to psychologists.
The Enduring Charm of Teddy Bears
The teddy bear holds a special significance in our lives, emerging as one of the most cherished toys since the early 20th century. Traditionally viewed as a comforting companion for children, this beloved stuffed animal has transcended childhood and continues to play a role in the lives of adults today!
Adults and Their Affection for Stuffed Animals
Surprisingly, many adults openly embrace their love for stuffed animals. A 2017 study involving 2,000 American adults revealed that 40% of participants admitted to sleeping with a stuffed animal. In Belgium, one in five adults still finds solace in a plush companion at night, with 76% doing so even when sharing a bed with a partner. In France, the market for stuffed animals aimed at adults has seen remarkable growth, with sales increasing by 9% in just one year, according to consulting firm Circana. The market for adult-targeted stuffed animals now boasts a value of 50 million euros. Notably, purchases by those aged 12 and older, referred to as ‘kidults,’ accounted for 29% of total revenue in the games and toys sector, marking an unprecedented trend. Sales of stuffed animals alone soared by 14% during this period, as reported by AFP on December 4.
Sandra Callahan, CEO of Gipsy Toys, emphasizes that societal perceptions have shifted, stating, “today, there is no longer any shame, and it is completely accepted, which was less the case before.”
The undeniable comfort provided by stuffed animals, regardless of age, cannot be overlooked. Clinical psychologist Gwenaelle Persiaux shared in an interview with Ouest-France that stuffed animals serve as a source of comfort, particularly for young adults navigating challenging times. Surprising as it may seem, many individuals in their 30s and 40s still cling to their childhood stuffed animals during periods of stress, heartbreak, or major life changes. The primary role of these plush companions is to offer solace during difficult moments, especially in a world where vulnerability can be met with judgment.
A report on the mental health of young people released last June highlighted that 42% of individuals aged 18 to 25 perceived themselves as struggling with mental health issues, a situation exacerbated by the pandemic and feelings of anxiety, uncertainty, and isolation. In this context, stuffed animals provide a reliable source of comfort and companionship. Anne Monier Vanryb, curator of the “My Teddy Bear” exhibition at the Museum of Decorative Arts in Paris, elaborates on the significance of stuffed animals, stating that they serve as transitional objects that help us bridge our internal realities with the external world. She references the insights of child psychiatrist Donald Winnicott, explaining that the relationship we forge with these plush companions is crucial to our emotional development.
While there is no shame in finding comfort in stuffed animals, it may become concerning when adults over the age of forty feel they cannot sleep without their beloved plushie. According to psychologist Gwenaelle Persiaux, an over-dependence on a childhood toy can indicate a lack of inner security and emotional stability.