TikTok will have a prominent booth this weekend at the Paris Book Festival. The show, set out to “go beyond the borders of reading” on its 2023 edition, has forged a partnership with the social network, which is taking more and more space in the world of publishing. With entire communities of literature lovers and enthusiasts forming around the #BookTok phenomenon and its new influencers. Some accumulating millions of likes and tens of thousands of subscribers, on the lookout for the future pearls of their library.
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