Dietrich Mateschitz: The legacy of the red bulls – economy

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Uwe Ritzer

When Chaleo Yoovidhya died in March 2012 at the age of 89, the funeral service according to Buddhist rites lasted a week. Dietrich Mateschitz also flew to Thailand to say goodbye to his business partner at the Wat Khrua Wan Worawiharn temple in the capital, Bangkok. Chalerm Yoovidhya, the eldest son of the deceased’s eleven children, appreciated this. “Dietrich is also a family member for us,” he said at the time.

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