The bank will soon be different, leaving the scandalous past behind, profitable and solid. That’s what CEO Christian Sewing promised when he took office in 2018. Did he keep what he announced?
from
Meike Schreiber, Frankfurt
Christian Sewing has been working towards this moment for five years. And so the Deutsche Bank boss did not skimp on self-praise when he presented the balance sheet for 2022 in the double towers in Frankfurt on Thursday: profit of five billion euros, “the best result in 15 years”. All of this gives “confidence for the future”. Not to forget the positive feedback from customers, shareholders and rating agencies. A few days earlier, the CEO made his debut on the LinkedIn careers network, where he wants to get involved in future debates about the “Deutsche Bank story” and “visions.” Pieces from the building blocks of PR agencies, which now provide managers with scripts – for successful appearances in social media.