In the future, the discounter Lidl wants to take more account of children’s health in its advertising and in the packaging of its own brand products. From now on, the company will no longer advertise unhealthy foods aimed at children (e.g. yoghurts with too much sugar). There should be exceptions for promotional items at Christmas, Easter or Halloween. “Lidl is the first German food retailer to implement a corresponding recommendation from the World Health Organization,” says the discounter.
Child health – Lidl wants to be considerate – economy
