At this year’s CCES (Consumer Electronics Show) in Las Vegas, Samsung showed how they imagine the future of foldable devices and brought three prototypes to the show. Since Huawei currently no longer plays a role in the European and US market and Apple currently shows no interest in this form factor, Samsung is likely to further expand its dominance in this segment over the coming years.
Flex Note, Flex S and Flex G
The Flex Note is a 13 inch notebook that is transformed into a 17 inch display when opened. Here, for example, the lower display could function as a keyboard or control pad for games. As the name suggests, the Flex S display can be folded in two places in an S or Z shape. This divides the display into three zones, one of these zones is then on the outside of the device and can thus act as an allways on display, for example.
Unlike the Flex S, the Flex G folds inward, similar to Huawei’s foldable smartphone. When opened, this device would have a remarkable display. However, such a device would certainly have a considerable weight, since additional hinges and batteries would have to be installed.
Of course, the devices shown are only prototypes. And Samsung has not yet commented on a market launch or on topics such as the durability of the displays or which software could be used for these devices.
Sales of foldable devices will increase tenfold by 2023
According to Counterpoint Research’s latest sales forecast, sales are expected to grow ten-fold by 2023. This should especially please Samsung, which will be able to secure a market share of 75% by then. Brands like Xiaomi are also interested in foldable devices, but Samsung is currently the measure of all things. It is quite possible that Apple will also venture into this market segment in 2023. However, if you take Apple’s previous strategy into account, you will only start when the foldable technology is mature. At this point in time, the displays are still suffering from being extremely sensitive.
Smartphone enthusiasts are currently waiting for the upcoming Galaxy Fold generation. Jene Park, head of Samsung’s Foldable Division, commented on this as follows:
“With a significant price cut, improved design and appearance, Samsung is likely to appeal to younger customers with the new foldable flip smartphone. The new Galaxy Z models will also get S Pen support, which can help absorb existing Note users ”.
According to Park, the Chinese market is also becoming more and more interesting for the Korean manufacturer due to Huawei’s problems.
“Despite its small market share, Samsung can secure Huawei’s free space, and its success can add to overall shipments and sales for its new foldables.”
How do you see it, foldable yes or just a gimmick?