Business travel: what will happen after Corona? – Career

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Miriam Hoffmeyer

Before a new fragrance goes into production, it goes through numerous development stages. In every single one, the mixture is sniffed intensely by many noses. It is difficult to imagine that the developers work together in a purely virtual manner – and yet the perfumers of the German Symrise group not only get by without physical meetings, they don’t even have to send each other scent samples. “With computer and robot technology, recipes can be produced in Singapore or São Paulo in exactly the same way as in Holzminden,” says Bernhard Kott, who is responsible for global sustainability management at Symrise. This way of working, which makes many internal trips unnecessary, was introduced years ago. Nonetheless, before the pandemic began, the employees had traveled a great deal back and forth between the around one hundred Symrise locations around the world, says Kott: “These trips were almost completely replaced by video conferences. Because this is now working well, we don’t want to go back to the old processes and working methods, but also reduce internal travel to a minimum in the future. “

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