Beauty trend 2023: Wednesday and her soft goth look are here to stay

Beauty trend 2023
Wednesday and her soft goth look remain

Jenna Ortega has become a style icon through her series character Wednesday Addams.

©Netflix

Gothic look the soft way: Wednesday Addams will remain our style role model in 2023. Here’s how her soft goth makeup works.

Dark style icon: Since the release of the Netflix series “Wednesday”, search queries on social networks and platforms such as TikTok or Pinterest have been increasing for inspiration for the now iconic look of the main character Wednesday Addams. In 2023, in addition to her clothing style, her beauty look will remain with us. Tara McDonald, the show’s makeup artist, reveals on her Instagram channel more about how to achieve the soft goth makeup.

Apply make-up to soft goth lips

The gothic style à la Wednesday is characterized by the fact that she doesn’t look overly made up. For the soft goth lips, make-up artist McDonald uses a rather dark lip liner in combination with transparent lip care. She first mixes both products on the back of her hand and then gently applies them with her finger. In this way, she can consciously play with the intensity of the lip color.

Apply make-up to soft goth eyes

The stylist only uses eyeshadow for the series character’s soft smokey eyes. The base on the eyelid and the lower lash line is a matt eye shadow in a light brown tone. The bottom line is further defined with a matte black eyeshadow. Finally, she refines the look with a silver metallic eye shadow. In order to create your personal soft goth make-up look, you should experiment with different colors and textures.

What makes soft goth makeup different from traditional goth?

Unlike the traditional goth style, the soft goth makeup trend is characterized by a combination of dark colors like black or purple with more soft, natural elements like slightly rosy cheeks and more rosy lips. Overall, the look is softer and less dramatic. He focuses on subtle shades and matte textures. Important elements of soft goth makeup are black eyeliner, matte lips and a light touch of eyeshadow of dark colors.

The soft goth make-up trend symbolizes the contrasts that Wednesday Addams (played by Jenna Ortega, 20) combines in a visual way. The cult figure is known for her dark and sinister personality, which often contrasts starkly with her more childlike appearance.

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