A “record” for the closing ceremony of the Cannes Film Festival. Broadcast Saturday on France 2, it gathered 3.16 million viewers, according to data published Sunday by Médiamétrie, and recorded more than 500 million views on social networks.
With a 20% audience share and an average of 3.16 million viewers, France 2 signs “a new historic record”, hailed France Télévisions and Brut in a joint press release, which became official broadcasters of the Cannes competition last year. instead of Canal+.
The ceremony, presented by actress Chiara Mastroianni and broadcast in the first part of the evening between 8:30 p.m. and 9:30 p.m., reached a peak audience with 3.8 million viewers, it is specified.
Historical levels on social networks
The videos broadcast by the Brut online video media on all social networks (Tik Tok, Instagram, YouTube, Twitter, Facebook and Snapchat) for their part “recorded more than 500 million views all over the world”, allowing “to propel the news and image of the Cannes Film Festival to historic levels”. During this ceremony, the Palme d’Or, the competition’s most prestigious prize, was awarded to French filmmaker Justine Triet for her film Anatomy of a fall.