Grandsphere, the Audi concept vehicle, turns the sedan into a living space on wheels. Electrification and digitization are changing car design more radically than ever. A style criticism.
Marc Lichte, Head of Design at Audi, has something of Santa Claus at this moment, if you can imagine him as a cosmopolitan Sauerland, in his early 50s, tall, with a meticulously trimmed creative beard. Curious eyes rest behind the designer glasses, which are a must for designers. At the moment, pride and possibly even a little luck is stealing into it.