Apple will not meet the production targets it set for its new iPhone before the holidays. At issue: the global shortage of electronic chips affecting the tech sector, reveals an article by Bloomberg published this Tuesday.
The American firm had planned to manufacture 90 million iPhones by the end of 2021. It will have to be satisfied with 80 million, its suppliers Broadcom and Texas Instruments being unable to meet demand. Apple presented in mid-September a new range of smartphones comprising four models, ranging from 700 to 1,100 dollars for the iPhone 13 Pro Max.
Strong and unexpected demand
“Demand has been strong around the world, especially in China and the United States,” commented Dan Ives, Wedbush analyst on Tuesday. “Apple will run out of at least 5 million iPhone 13s for the holiday season if demand continues at this rate. “
At the end of July, by unveiling the quarterly results, Tim Cook explained that he expected “supply constraints to be more important” in the current quarter. The CEO of Apple recalled that these constraints were common to the entire sector, and specified that the problem stemmed in part from the fact that demand was higher than the company’s forecasts.