Apple in 2023: Product plans are disappointing

According to a Bloomberg report, Apple customers expect 2023 to be a rather disappointing year overall. In addition to the new MacBook Air models, the next iPhone and the mixed reality headsets, no exciting innovations should be expected.

That this MacBook Pro in 14 inch and 16 inch in the first half of 2023 appears is known for some time. It is also not surprising that both devices do not have any innovations except for the new M2 Pro and M2 Max chips. Nevertheless, it is comparative short list of real highlight productswho have favourited Apple according to Bloomberg author Mark Gurman planned for 2023, a surprise.

That could be more exciting than the two old acquaintances in 14 and 16 inches 15 inch Macbook Air to be released in early 2023. In September appears with the iPhone 15 Ultra also the next generation of Apple smartphones. Previous rumors and speculation according to the smaller iPhone 15 models should become cheaper, and the devices will also become cheaper to USB-C switched and get faster processors.

However, the biggest Apple highlight this year will be the long-awaited one Mixed reality headset called “Reality Pro”. The VR/AR headset is said to be ahead of the competition with iris scanners and cameras to capture the legs, among other things, and was actually supposed to be presented in summer 2022, but has now been canceled due to technical problems June 2023 postponed.

The news about the improved Mac Pro. the M2 Extreme chip with 48 CPU cores and 152 graphics cores recently deleted and gives way to an M2 Ultra, so the performance upgrade is correspondingly small. According to Gurman, it is now also clear that the new Mac Pro again on the cheese grater design of the current model from 2019. Since the RAM is connected directly to the motherboard of the M2 Ultra, users cannot upgrade here afterwards. After all, there are two SSD slots and additional PCIe slots for graphics cards and the like.

Image: Apple

According to Gurman, other product lines will receive mostly minor performance upgrades this year, if at all. Larger iPads and new 11-inch and 13-inch iPad Pros are not expected to appear until 2024, and accessories such as the Apple Watch and AirPods will also not receive any significant innovations in 2023.

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